How to optimise your website's navigation?

Generate no mistake. the most impressive looking and product-rich internet site will fail to convert visitors into paying customers if they are unable to more quickly and simply find what they are looking for. There's a lot of competition out there. Develop and design an internet site gowns easy to understand and use, and you'll catch the attention of more than your reasonable share of visitors - visitors that will go back, and buy, again and again. Fail in this, and the sole your smiling will be your competitors.

How do we accomplish this? By utilizing intuitive navigation techniques. Make use of them in the development and design of your website; then sit down back as hordes of satisfied customers return to your internet business regularly. And you'll find when internet marketing, return business is your key to significant and effortless income.

Ok, so what exactly is intuitive navigation - and how do we design it into our website? You need to know what is actually not. Not necessarily flashy, creative designs that entertain and distinguish you from the other 'dull' websites out there. Easily described, intuitive navigation implements a well-known and steady look and feel across all the design elements of your website. These types of elements include:

Your website menu - the table of contents if you will - that directs tourists throughout the various web pages of your site should be consistent and included on every page. Web sites that contain a menu on the home web page only or certain go for pages on the net site (and I've seen far too many of these), push visitors to use the Back button (or click the logo to come back to the home page). The common result, tourists do more clicking and visitors get lost. And visitors who get lost... well, 'get lost'.

And for Pete's sake, keep the menu style and positioning regular from page to page. Again, fancy and various equals confusion. Dilemma equals frustration. And stress equals 'no sale'.
(image source:

Internet site map:
Another useful website element, and one gown missing in many business websites, the site map is an internet page that contains a hierarchical, top-down, organized set of all the sections, or pages, on your website. 2 several weeks. road map through your web labyrinth, which can get you where you want to travel more immediately, that is, quicker (especially to access links). This can also make up for any design 'sins' on your menu. And for many left-brainers, like myself, it is oftentimes the preferred route.

Caption index:
For those large pages on your website, which require site scrolling, it surpasses include subtitles in your duplicate, for readability. Repeating these subtitles at the top of your page, connected to the subtitle in the copy, makes it easier for visitors to access or go back to those sections of the duplicate that most interest them.

To top link:
Once again, for large pages on your website, having 'Back to top' links, between subtitles, or at the very least the bottom of your page's copy, allows visitors to return to the top of your website with one click, without the need to browse.

Text links:
Whether really a menu item or other link throughout your website, the use of simple and effective text links is the preferred navigation method in most instances.

Yes, there is an overabundance of elegant and impressive buttons, design, and rollovers available for navigating your website. However, this is an area where it is mindful to employ the well-known K. I. T. S. method for keeping things simple. Text links are much faster packing than images. Now, for fast broadband internet gain access to, the difference between a text message and image load may be negligible. However, there are still many potential customers out there still surfing on slow links. For them, the big difference can be significant. Therefore, until many people are on the same connection page, you will do well to allow for all visitors.

In addition, text navigation menus can contribute relevant text for the search engines, which image navigation bars simply cannot. As well as, texts are often easier than an image for learning the purpose of the link. Just keep in mind - on the web, and for your internet business, it is always preferable to err quietly of efficiency over impressiveness.

Page footer menu:
Fine, we have our menu items at the top (or side) of our web pages. So, why would we want to repeat them at the bottom of every site? Well, in addition to providing your website visitors with just another alternative means to navigate through your website, there are two instances when positioning your menu on your page footer is more a necessary, than a 'nice to have'.

(1) In the event you insist on using graphics for your main menu items, the add-on of any text menu on the page footer assists both reader viewability and understanding and ensures that search engine spiders can see you.

(2) Putting your menu on a frame is a fairly easy way to ensure that your menu items stay set and in sight, even while you're scrolling through a long web page. On the other hand, although there are numerous advantages to using structures on your website, there are disadvantages as well. Although more details on the advantages and downsides are fodder for another article, let's just say there are many websites that prefer not to use frames. In such instances, scrolling down a long page will also scroll your menu items, sometimes out of eyesight. A page footer menu provides a convenient way to access these items without the necessity for scrolling back up the page.

Containing a lot of particulars, a context-rich internet site can be a dense, confusing and daunting jungle of information for internet visitors. However, by using time-tested intuitive nav techniques, you can convert potential chaos (and lost customers) into a clean and pleasurable ride across the web superhighway :)

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